Creativity in Advertising
Co-working: A cost-effective, New-age Concept of Networking
The industry is growing everyday as more people strike out on their own to freelance or open their own businesses.
The term ‘co-working’ was coined by Brad Neuberg when he started the space sharing movement in San Francisco in 2005. His vision was to combine the independence of working with the structural community of an office space and he wanted the term to reflect the feel of the workspace. Hence, the verbal twist ‘coworking’ with no hyphen was invented.
Everything around us is changing and the place where we spend the better part of the day is no exception.
Multinational giants like Google and Facebook were the first to realize the importance of open spaces and its correlation to productivity. They took the plunge and eliminated their status–based, single workstation areas by embracing open workspaces to encourage the flow of ideas and creativity.
The bet paid off and it is now a well-known fact that these unique work environments are actually creating greater productivity.
Following the trend, coworking spaces are replicating the same for entrepreneurs, freelancers, and work-at-home employees. For the uninitiated, coworking is an open, communicative and no-barrier office culture where you share work space with several individuals and in effect, several organizations.
This concept is more evolved in the West. India, however is getting familiar and slowly marching towards these shared spaces.
Some of the initial coworking spaces were founded by drifting entrepreneurs, seeking an alternative to the buzzing coffee shops (or distractions) or sometimes isolation faced from working at home.