Backlog Assignment for creativity in advertising students

Apr 01, 2019

Creativity in Advertising

Backlog Assignment-2019


Co-working: A cost-effective, New-age Concept of Networking

The industry is growing everyday as more people strike out on their own to freelance or open their own businesses.

The term ‘co-working’ was coined by Brad Neuberg when he started the space sharing movement in San Francisco in 2005. His vision was to combine the independence of working with the structural community of an office space and he wanted the term to reflect the feel of the workspace. Hence, the verbal twist ‘coworking’ with no hyphen was invented.

Everything around us is changing and the place where we spend the better part of the day is no exception.

Multinational giants like Google and Facebook were the first to realize the importance of open spaces and its correlation to productivity. They took the plunge and eliminated their status–based, single workstation areas by embracing open workspaces to encourage the flow of ideas and creativity.

The bet paid off and it is now a well-known fact that these unique work environments are actually creating greater productivity.

Following the trend, coworking spaces are replicating the same for entrepreneurs, freelancers, and work-at-home employees. For the uninitiated, coworking is an open, communicative and no-barrier office culture where you share work space with several individuals and in effect, several organizations.

This concept is more evolved in the West. India, however is getting familiar and slowly marching towards these shared spaces.


Some of the initial coworking spaces were founded by drifting entrepreneurs, seeking an alternative to the buzzing coffee shops (or distractions) or sometimes isolation faced from working at home.


  • Mr. Ayush Ahuja has recently established a coworking space under the name ‘Sociotrendz’.
  • These shared workspaces offer a suite of office-like amenities such as hot-desks, private meeting rooms, kitchens, coffee and more. Often, they also offer a community. Occupants typically are freelancers, entrepreneurs, start-ups and small teams who want to take advantage of a flexible space.
  • Your advertising team has been given a responsibility to create a digital ad campaign to attract and create interest among the target audience.
  • The advertising budget for the campaign has been set out to be Rs. 2 lakhs.
  • Outline the various digital online activities that will be organized by your team in order to create awareness campaign.